Discuss the role of innovation management in relation to strategic, Essay

Discuss the role of innovation management in relation to strategic, international marketing and corporate objectives - Essay Example While innovation contributes to economic performance, corporate competitiveness and the overall quality of life, there are many social and economic benefits of innovation, hence, an organizational returns depend from the appropriate managing of risks and complexities connected with the innovation. The following paper will discuss innovation in terms of primary and support activities and innovative management contribution will be illustrated in terms of strategic objectives. These objectives will be argued through the creation of competitive advantage. Porter’s generic strategies and his value chain will be also discussed. The paper will also highlight the importance of innovation as the source of competitive advantage and through the viewpoint of international business. Position and Paradigm innovations and innovation space will be discussed in order to address issues of strategic direction. International integration that came from the interchange of world views, ideas, products and other aspects of  world culture has given modern businesses more opportunities to search and expand their activities in new locations and search for suitable suppliers. However, the propriety of these suppliers made companies think about new approaches for cooperation. Thus, technical competence and innovativeness have become necessary parameters to obtain competitive advantage of these companies over others (Upadhyay & Baglieri, 2012). The independent suppliers innovate if they obtain cost-benefit ratio, however, the dependent suppliers need innovation more in order to satisfy customers. Here innovative approach is used even if they see no long-term return. This is because innovation will allow attaining customers in the long-term perspective and would allow company to obtain an advantage in the future. Upadhyay and Baglieri (2012) consider that it is more

Operations Management Essay Example | Topics and Well Written Essays - 2500 words

Operations Management - Essay Example The period from Friday to Monday was commercially feasible, with more or less exactly twice as many sightseers on Saturdays and Sundays than on Fridays or Mondays. People usually start coming before 4:00 pm, as they would like to see the milking and then leave for home. However, neither Fred was not ready to start earlier and neither were the cows. Nonetheless, generally, people are tolerant and every person gets their turn to observe the bit of high technology. The accessibility of the farm also causes a number of problems. The entire competences of the organisation are not within reach of every client. The once weekly deliveries by Gillian as well causes issues as shops and dealers are not capable to function in a ‘just in time’ manner, limiting the selling methods that can be put to use. The problems Gillian faces while making an effort to boost their productivity is huge. A few of which were recognized as, to increase the amount of dairy farm sightseers during the ye ar 2012 by 50 percent from 14800 paying farm sightseers during the year 2011 to 22200 paying farm sightseers during the year 2012.... Together with the small viewing space, lack of ice cream flavour variation as well as the insistent advertising drive of rivals the amount of business generated from every client is lesser as compared to the amount that is required. Key to business expansion is repeatedly raising sales by means of boosting the business generated from every client and increase the concentration of the business on client contact. With the intention of examining as well as suggesting alternative preferences, information on the condition of the market as well as the opposition present must initially be collected. The major crisis is evidently the amount of visitors presently being received by the dairy farm and the way this figure could be improved. â€Å"Sudden changes of previous trend hardly happen excepting entering strong new players into the region, spoiling the farm's reputation hugely and investing tremendously on the marketing for its farm shop. Moreover, in terms of Holly Farm's managing on it s farm visitors, this sudden change of the number of visitors could lead to collapses of its operations. These reasons discussed above clearly show that Gillian's demand forecast is not reliable Hence, they have to forecast in the other way† (Waters, 2002, p. 82). Other then the capacity constraints, the milking parlour has queuing issues. This case indicated that more or less 80 individuals visited the gallery from 4:00 pm to 5:00 pm on a busy day. As a result, a line is made earlier than beginning the milking parlour and is not explained the line for a moment. The queuing issue simply leads to customer discontent and could give rise to severe drop in its entire returns. Abolishment of explanatory audio tape through headphones would be useful. It is understandable that the tape

Henri Fayol Principals Essay Example for Free

Henri Fayol Principals Essay Principle 1: Division of work According to Fayol’s principle one of management, division of work, he proposed that â€Å"work can be performed more efficiently if it is divided into smaller elements and assigning specific elements to specific workers† (Rodrigues 2001, p. 880). Contrary to this principle, workers might get bored of doing the same task. For instance in a factory, work is divided into many parts where each of the worker is responsible for a specific task. Eventually these workers will be proficient in their job, where it will become a routine work. However, if they were to continue to perform the same routine task over a very long period of time, they might lose interest or become too complacent. They are not being challenged or made to encounter new or different situations during the job. Thus, this does not create opportunities for them to develop new skills. Employees need to be exposed to job opportunities so that they will be able to pick up new skills, and not just focusing on a specific task. If these employees are given the opportunity to develop new skills, it will give them a sense of importance and belonging in the organisation, and these new knowledge will inspire and motivate them to be more engaged and have a better understanding in their work. Every employees would seize it as an opportunity whenever they face challenges (McGregor Harpaz, cited in Rodrigues 2011, p. 881). Therefore, organisation should come out with methods and tools that are able to increase the opportunities and challenges of the employees (Schmitt, Zacher de Lange 2013, p. 516). To support this, employers can provide workshops and trainings for employees to broaden their skills and specializations. This will also open up the employees’ room for professional development. For example, Singapore Workforce Development Agency, WDA encourages employees, professionals, managers and executives to upgrade and build up on their skills through skills-based trainings (Singapore Workforce Development Agency 2012). Opportunities given to employees at work will allow them to learn and gain more skills and knowledge. In addition, this will also boost up their growth and confidence level in their work as they are empowered with multi responsibilities. In the presence of job enrichment, employees are able to deepen their job responsibilities and have control over their work (Dickie Dickie 2 011, p. 71). Job enrichment will benefit the organisation as it will reduce the number of absenteeism, turnover  intentions and social loafing while increase employees’ job satisfaction, organizational commitment and individual productivity (Davoudi 2013, p. 107). In other words, organisation should encourage and send their employees for skills upgrading to stretch their capabilities. In contrast to Fayol’s understanding that an employee doing one task will increase their efficiency, employee that have more than one skill will benefit the organisation as their knowledge has become greater than before. Another disadvantage to this principle in this 21st century context is the impact of technology whereby machines has taken over some but not all, specialised jobs (Rodrigues 2001, pp. 880-881). Back to the factory example; then people were hired to do manufacturing jobs such as assembling cars. Each worker was given a specific task to assemble a car, but now these tasks are carried out by robots, where they are able to do more than one task (John Markoff 2012). As a result these workers might lose their jobs. Thus this principle, to a certain extent, it may not be relevant today. There are still organisations who practice this principle, but with the fast moving technology and employees who are eager to learn, it might not apply to this day. ? The managers have the power to instruct their employees to perform work that they give. Thus in this principle, managers give their employee rights (authority) and let them be responsible to complete the task (responsibility) that is being delegated to them (Bushardt et al. 2010, p. 9). In this context, it shows that the manager’s role is authoritative, which makes the subordinates have to follow the manager’s instructions (Cheng 2004, p. 91). Managers must stay in mind that they must have a shared understanding with their employees when they assign the task to them (Miles, cited in Evans et al. 2013, p. 24). They must take in consideration not to misuse their authoritative power to the extent that their employees have no choice nor say when their managers delegate the task to them. When the manager and the employee have a common goal, it will open up opportunities for employees to share opinions and make decisions to accomplish the required task. This also allows the managers to understand their employees and get engaged with them. In support of this, managers need to be a good example to their employees so that they will feel inspired and motivated to reach their organisational goals. Hence, managers have to be a transformational leader by moving their team forward to inspire and motivate them (Warrick 2011, p. 12). Whenever someone thinks of a leader, he will associate them with acquiring power, influence and authority (Dickie Dickie 2011, p. 83). One can have power and authority, but only a few are able to influence, inspire and motivate their employees. Fig 1.1 Leader behaviour continuum (Tannenbaum Schmidt, cited in Dickie Dickie 2011, p. 87) The two-dimensional model in fig 1.1 explains that managers’ role of authoritativeness and sub-ordinates empowerment has to be balanced between managers and the employees. Employees are able to participate in the decision making by voicing out their ideas to their managers. Managers can then make a decision based on this shared understanding (Tannenbaum Schmidt 1973). Hence, employees are given the permission to complete the given task which was based on a clear and discussed understanding with the manager. In contrast of Fayol’s perspective, delegation of work to the employees should be tasked responsibly with a shared understanding. Thus, employees will feel that their role in the organisation is worthy and  trusted. References Davoudi, SMM 2013, Impact: Job Enrichment in Organizational Citizenship Behaviour, SCMS Journal of Indian Management, p. 107, Business Source Complete, EBSCOhost, viewed 21 November 2013. Dickie, L Dickie, C 2011, Cornerstones of Management, 2nd edn, Tilde University Press, Australia, p. 71. Rodrigues, CA 2001, ‘Fayol’s 14 principles of management then and now: A framework for managing today’s organizations effectively’, Management Decision, vol. 39, no. 10, pp. 880-889. Schmitt, A, Zacher, H de Lange, AH 2013, ‘Focus on opportunities as a boundary condition of the relationship between job control and work engagement: A multi-sample, multi-method study’, European Journal of Work and Organizational Psychology, vol. 22, no. 5, p. 516, Business Source Complete, EBSCOhost, viewed 17 December 2013. Singapore Workforce Development Agency 2012, About WDA, Singapore Workforce Development Agency, viewed 12 January 2014, . John Markoff 2012, Skilled Wo rk, Without the Worker, New York Times, viewed 12 January 2014, . ? Principle 2: Authority and responsibility Bushardt, SC, Glascoff, DW, Doty, DH, Frank, M Burke, F 2010, ‘Delegation, Authority and Responsibility: A reconfiguration of an old paradigm’, Advances in Management, vol. 3, no. 9, p. 9. Cheng, BS, Chou, LF, Wu, TY, Huang, MP Farh, JL 2004, Paternalistic leadership and subordinate responses: Establishing a leadership model in Chinese organizations, Asian Journal of Social Psychology, vol. 7, no. 1, p. 91. Dickie, L Dickie, C 2011, Cornerstones of Management, 2nd edn, Tilde University Press, Australia, p. 83. Dickie, L Dickie, C 2011, Cornerstones of Management, 2nd edn, Tilde University Press, Australia, p. 87. Evans, WR, Haden, SSP, Clayton, RW Novicevic, MM 2013, ‘History-of-management thought about social responsibility’, Journal of Management History, vol. 19, no. 1, p. 24. Tannenbaum, R Schmidt, WH 1973, ‘How to choose a leadership pattern’, Harvard Business Review, vol. 51, no. 3, p. 164. Warrick, DD 2011, ‘The urgent need fo r skilled transformational leaders: integrating transformational leadership and organization development’, Journal of Leadership, Accountability and Ethics, vol. 8, no. 5, p. 12. ?

Factors That Influence Consumer Behaviour Patterns

Factors That Influence Consumer Behaviour Patterns Introduction Consumer behaviour is a complicated and diverse area of study. Since marketing is based on identifying, anticipating and providing customer needs it is important to understand them. There are two predominant types of buying: consumer buying, which consists of buying products for personal use, and organisational buying, which involves buying for organisational purposes. For marketers to satisfy consumer needs more fully than competitors it is important to recognise the elements that influence buying. This report will identify the main factors influencing consumer behaviour patterns, particularly when purchasing fashion items. It will examine how buyer characteristics influence buyer behaviour and also how retailers react to such characteristics. In particular this report will look at the cultural factors, demographic factors and psychological factors that influence consumer buying. Contents 1.0 Introduction 1 2.0 Methodology 2 3.0 Cultural Factors 3 3.1 Reference groups 4 3.2 Sub-culture 5 3.3 Social class 6 4.0 Demographical Factors 7 4.1 The Life Cycle Stage 8 5.0 Psychological Factors 9 5.1 Lifestyle Variables 10 5.2 Perception and Motivation 11 5.3 Personality 12 6.0 Market Segmentation, Target Marketing and Product Positioning 13 7.0 Conclusion 14 8.0 Appendix 1 15, 16 8.1 Appendix 2 17 8.2 Appendix 3 18 9.0 References 19 10.0 Bibliography 20 2.0 Methodology All research undertaken for this was is secondary. It was conducted between the dates of Monday 16th February 2004 and Thursday 11th March 2004. The main research databases used were: Mintel Emerald The main books used were: Lancaster, G, Massingham, L, and Ashford, R (2002). Essentials of Marketing: Understanding the Behaviour of Customers. 4th edition. McGraw-Hill Education. Chisnall, P (1975). Marketing: A Behavioural Analysis. 1st edition. McGraw-Hill Book Company (UK) Limited. Williams, K (1981). Behavioural Aspects of Marketing. 1st edition. Butterworth Heinemann. The Internet and databases used were accessed privately and also from the University of East London library, Docklands campus. Books were borrowed from this library as well. 3.0 Cultural Factors Culture affects consumer behaviour in a variety of ways. It relates to customs and beliefs that are learned from the society in which an individual grows up. Culture is a huge area of study that often has unclear boundaries and fluctuates in degree of influencing consumers. Aspects of our socio-culture, such as sub-culture, social class and reference groups play different roles in influencing consumers. A common pattern of behaviour can be observed within groups. Cultural change occurs at a very slow pace and can be seen to marketers as threats or opportunities. Cultural elements that influence consumer behaviour can also be said to be environmental influences. 3.1 Reference groups A reference group is one that the individual tends to use as the anchor point for evaluating his/her own beliefs and attitudes, (American Marketing Association, 2004) There are many different types of reference groups, which may have a direct or an indirect influence on attitudes, behaviour and self-image. Primary reference groups are those that an individual has continuous contact with, they may consist of family, friends, colleagues etc, and they hold the strongest influence over the individual. In secondary reference groups the individual has less contact, such as an activities club, but still feels pressure to conform. Aspirational groups have the least contact with the individual, but the individual still strives to become similar. Celebrity endorsements could be said to be aspirational groups. Regardless as to whether an individual is, or seeks to become a member of a particular group, the group can still influence the individuals values, attitudes and behavioural patterns. The influence a reference group holds on an individual can be seen as positive, negative or both. A good example of primary reference groups is the street gangs in Manchester. Moran (2004) writes of the gangs of youths in which members must dress according to the code of their gang. The gangs can be identified through wearing hooded tops, bandanas, balaclavas and gold chains. However, the Manchester Magistrates Court has banned four members of a gang from wearing hooded tops, bandanas and balaclavas in an attempt to make them look less threatening and dilute the gang dress codes. Members and individuals who are influenced by the gangs are in an attempt to conform, more likely purchase items of clothing such as hooded tops and bandanas. Figure 1 demonstrates the appearance of a typical gang member. Sub-culture A sub-culture could be defined as a group of individuals whose beliefs, values and behaviour differ from that of the predominant culture. There are many different sub cultures that are often referred to as segments. Some examples of subcultures include: nationality groups, religious groups, geographic groups and age groups. Sub-culture plays an important part to marketers because of their influence on brands and types of product and services demanded by their members. Chisnall (1975) p.98. Mintel (2003) reports of an emerging fashionable youth sub-culture, in which extreme sports is the focal point. This culture is rebelling away from long working hours and heavy television watching lifestyle. In this alternative culture the interest and participation of extreme sports has merged with music and clothing. A strong emphasis of this culture can be seen through clothing and footwear in particular. Baggy clothing is a dominant dress code. (See figure 2) Mintel estimates that consumers spent  £4.5 billion on extreme sports goods in 2003, an increase of 29% on 1998. (See appendix 1, figure 3) Mintel also reports that levels of disposable incomes have influenced the rise in extreme sports. Between 1998 and 2003 disposable incomes have increased by 21%. (See appendix 1, figure 4) korn 3.3 Social Class Within every society there exists a class structure. This refers to individuals who share certain similar characteristics, such as occupation, socialisation, education and income. The rigidity of the class structure varies greatly in different societies. England could be said to have an open society, within which it is easy to move from one class to another. However, less developed countries such as Cambodia, where there is very little chance of social mobility, could be said to be a closed society. Since members from the same social class have alike characteristics they will also exhibit a similar pattern of behaviour. Social class plays a very big role in consumer behaviour. It can influence where an individual shops, such as market stalls, shopping malls or online, when and how often an individual shops, such as every day, weekly or monthly and what an individual shops for. The National Readership Survey has determined a popular and effective classification of social groups. (See appendix 2, figure 5). Williams, T (2002) examines consumer behaviour in relation to social class. In a study involving 612 respondents it was found that income doesnt have a direct relationship with class because there are huge overlaps between incomes of different classes. For example a doctor earning  £30,000 a year would be middle class while a brick layer earning  £50,000 a year would remain working class. However it was found that income does influence consumer behaviour within the context of social class. It was also found that education has a large bearing on consumer information processing and decision-making. More educated consumers; such as university graduates tend to be knowledgeable of market forces and opportunities than the school leaver. They read more, read different magazines, spend less time watching television, rely less on well know brands and put more time and effort into purchasing decisions. Varying levels of knowledge and comprehension lead to different behavioural patterns in decision making processes. 4.0 Demographical Factors Demographic elements, such as: age, sex, income, education and occupation are all individual factors that can significantly affect consumer behaviour. These elements influence the type of product an individual may want, where the individual may shop and also the purchase evaluation process. Demographic variables are some of the major factors targeted in market segmentation. As an individuals stage of life progresses, so the will needs and wants of a product. To help marketers make a clearer distinction between demographic groups for market segmentation classification bases have been developed. A Classification of Residential Neighbourhoods (ACORN) is a popular geo-demographic technique used as a segmentation base. ACORN maps geographically the concentrations of a particular type of individual and can be useful for helping marketers decide upon store locations and targeting direct mailing. The American Marketing Association (2004) looks at of the spending habits amongst teenagers. From surveys carried out in America its said that increasing amounts of teenagers are trying to look more trendy and fashionable. As a result they are becoming more responsive to marketing and spending more money than ever on clothing. American youths aged 12 19 spent $175 billion in 2003 on clothes, which is an increase of $20 from 2000. Marketers have become aware of how impressionable teenagers are. They have reacted by segmenting the youth and marketing directly to them. Shops such as Urban Outfitters target the youth market by watching their choices carefully to set the trends. 4.1 The Life Cycle Stage An individual goes through various stages throughout their life. Each stage of life will affect what the consumer needs and wants, the purchase evaluation process and volumes of expenditure. Consumer behaviour of a single individual will vary greatly for that of an individual who is married with children. For a marketer to successfully target a market it is important to identify the main stages in an individuals life. Lansing, J and Morgan, J (1955) have devised a popular and successful break down of the life cycle of families. Each stage influences consumer behaviour in a different way. The stages are as follows: Bachelor stage; young single people. Newly married couples; young, no children. The full nest 1; young married couple with dependent children. The full nest 2; older married couples with dependent children. The empty nest; older married couples with no children living with them. The solitary survivor; older single people. Mintel (2001) reports that the greatest time of expenditure for a women in the AB social grade is during the bachelor stage. During this period 56% of women spent more than  £500 on clothes in a year. However, during the newly married couples, full nest 1 and full nest 2 periods the percentage of women that spends  £500 a year on clothes decreases to 35%. This percentage increases at the empty nest stage to 46%. (See appendix 3, figure 6) 5.0 Psychological Factors Psychological factors are related to perceptions, motivations, attitudes and personality of a consumer. These are all individual elements that can affect consumer behaviour. Although demographical research and the life cycle stage help to classify and quantify consumers it is necessary to have a broader view, which will help to explain how life patterns influence purchasing decisions. Psychographics are usually based on demographic information as well as ratings of consumers activities, interests and opinions. Williams, K (1981) pg.91 5.1 Lifestyle Variables Lifestyles and patterns have strong influences on consumer behaviour. Figure 7 illustrates the main factors that form a lifestyle. 5.2 Perception and Motivation Perception relates to an individuals interpretation of a product and company. An individual will subconsciously select and organise information presented by a company. As well as direct experience of sensory data, perception is also influenced by learning, attitudes and past experiences. It is important for a marketer to convey good brand awareness. Maslow recognises that people have varying needs and if the need is intense then they are motivated to purchase the goods that will satisfy it. To illustrated this a hierarchy of needs has been created. Lancaster, G, Massingham, L, and Ashford, R (2002) pg. 80. Goldsmiths, R (2002) examines the personal characteristics of frequent buyers. From a survey involving 533 consumers a link was found between that of frequent clothing buyers and similar psychological and motivational traits. The survey concluded that frequent clothing buyers were more likely to buy fashion items and were more susceptible to marketing efforts. Personality The subject of personality is a very complicated area. There are many variables that must be taken into account when trying to obtain a comprehensive view of a personality. This makes it difficult for marketers to understand the link personality has with consumer behaviour. Williams, K (1981) pg.133. 6.0 Market Segmentation, Target Marketing and Product Positioning. For a marketer to satisfy customer needs efficiently and lucratively, understanding consumer behaviour is essential. Research into consumer behaviour has allowed the marketer to create target groups of people with common interests, values, beliefs and patterns of behaviour. Once a market segment has been identified, marketers can research the target market more thoroughly and the marketing mix, product, price, promotion and place can be adjusted to ensure the product position is correct. Batista (2004) reports of the clothing manufacturer Benetton who plans to weave radio frequency ID chips into its garments to track its clothes worldwide. Having the ability to track a customer would give the company extremely detailed information on customer buying habits. Benetton would then have a much better understanding of their target market, and be able to manipulate elements of the marketing mix, such as price, product, place and promotion for effectively. The clothing manufacturer Prada already embeds RFID chips into its clothes. 7.0 Conclusion To conclude it is evident that consumer behaviour, in relation to buyer fashion items, is influenced by a huge array of factors. To grasp a more complete and accurate understanding consumer behaviour needs to be examined more thoroughly. This report has identified the basic factors that influence consumer, including: culture, socio-culture, demographical, and psychological variables. Designers and retailers react to such behavioural characteristics by trying to break down and identify what causes them. It is important to investigate whether consumers can be grouped by similar patterns of behaviour. Once a market has been segmented through geographic, demographic, psychological, psychographic and socio-cultural variables the retailer can focus a particular product to a particular type of person. The marketing mix is used to manipulate the product, place, price and promotion. Examples of retailers aiming at different segments of the market include Gucci and TopShop. While Gucci captures a more wealthy, professional and elite market, TopShop aims at a much larger and more varied market.

Als :: essays research papers

Medical history has been filled with an array of diseases and illnesses, ranging from the common cold to deadly killers. Some are easily treatable and others can be terminal, but some of the worst are those that still remain without a cure; one such disease is amyotrophic lateral sclerosis. Amyotrophic lateral sclerosis, or ALS, is a degenerative disease affecting the human nervous system. It is a deadly disease that cripples and kills its victims due to a breakdown in the body’s motor neurons. Motor neurons are nerve cells in the brainstem and spinal cord that control muscle contractions. In ALS, these neurons deteriorate to a point that all movement, including breathing, halts. Muscle weakness first develops in the muscles of body parts distant from the brain, such as the hands, and subsequently spreads through other muscle groups closer to the brain. Such early symptoms as this, however, can hardly be noticed. Early symptoms of ALS are very slight and often overlooked. They begin as simple things, such as tripping or dropping things. Twitching or cramping of muscles and abnormal fatigue of the arms and legs may soon follow, causing difficulty in daily activities, such as walking or dressing. In more advanced stages, however, shortness of breath or difficulty in breathing and swallowing ensue, until the body is completely taken over by the disease. Intellect, eye motion, bladder function, and sensation are the only abilities spared. Where and how this deadly disease originated is unknown, but it was first identified in 1869, by the noted French neurologist Jean-Martin Charcot. ALS is not contagious, but research is still vague on the cause of the disease. Today, there are three recognized forms of ALS: genetic, sporadic, and Guamanian. The genetic form of ALS appears to be inherited or passed down within a family, and about ten percent of ALS patients have a family history of the disease. An abnormal gene has been located in about half these families, but the cause of the remaining half is still unknown. The next, most common form, is sporadic ALS. These patients have no family history of disease, and the cause of their coming down with ALS is a mystery. Finally, is Guamanian ALS, called this because a high percentage of cases occur in the Pacific Islands near Guam. One major reason ALS is such a frightening disease is because no cure has been established. Although no effective treatment has been developed, a number of drug trials have been conducted, and there are some devices designed to help ALS patients maintain independence as well as safety as the disease progresses.

the million dollar blank-note (mark twain) :: essays research papers

Dear Son   Ã‚  Ã‚  Ã‚  Ã‚  I know you are probably wondering what this letters concerning but I anted you to know how I came to be the man you look upon as your father. You should know that in many cases money is brought upon a man through inheritance, luck, or hard work. In my case however money was brought onto me because of the hard-worker I once was. It was not to long ago that I was just an ordinary man living in San Francisco as a mining brokers clerk. In the eyes of others I was a respectable young man, clean-cut, and very intelligent, all the qualities to go fortune. However in my eyes I looked past all those qualities and just say a lonesome m morning shift that Saturday, I decided to enjoy the rest of my day with a sail through the bay, like always however this time I had ventured to far and was carried out to sea by the current. I was stuck in the middle of nowhere with all hope lost until a ship picked me up from sea. The ship was bound for London and since I had no cash on me I had to work my passage there as a sailor. When I finally reached London I was a mess. My clothes where all torn and ragged, and I had only a dollar in my pocket. I survived the first day with the single dollar but when day two had arrived I was need for food and shelter however that same day my luck was beginning to change. I was walking on the streets in search for any food I could retrieve when a man called out to me through a window. I stepped inside the house where the man had called me from and was escorted into an enormous room, which was occupied, by a group of elderly old men. Now before I continue I need to stop and explain to you some minor details that weren’t given to me before. The Bank of England once issued two million dollar bank-notes. The notes were to be used for some public transaction with a foreign country. At the time on had been used while the other note still remained in the vaults of the bank. Well earlier that day before I came into the picture two of the brothers from the elderly group were having a great arugment on the second note.

Summary of Autobiography of a Yogi

India, an ancient civilization is well known to be the cradle of a rich and perpetual heritage. The pristine land has always throbbed with the vibrancy of the originality, creativity and self motivated activities of its illumined souls. Their deep, original and sublime thoughts have presented to the world, distinctive gifts of knowledge, be it be in language, values, religion, philosophy, art, business, mathematics, astrology, medicine, surgery much more and beyond; a unique universal heritage, and an eternal formulae to a calm way of life.The masters have successfully sought to give answers to all the queries that are bound to pop up in the mind of every human being at some point of time in their life on earth. They have unraveled the ultimate mysteries that surround life, death and afterlife. The peerless Vedas, the Vedanta i. e. the Upanishads and the Puranas are a treasure trove of great learning and unveiled deep secrets. They have provided Godly guidance to human life at every moment in time and space ever since they were first recorded, centuries ago.These texts contain the essential summaries that form the doctrinal basis of Hindu religion. In the league of such a legacy, modern India continues to produce spiritual masters as was done so in every era. Their role on earth is to guide the not so enlightened souls who often loose their way in the mayhems of the day to day worldly activities. The spiritual vitality offered by their worshipful presence and golden words; the ever true messages expounded by illumined ‘Bhaagwat Gita', has eternally held the power to rejuvenate India century after century.One such celebrated and illumined soul is Paramahansa Yoganandji. His life-story is referred to as a modern spiritual classic. It is an inspiring chronicle of the life of a true yogi, a glimpse into the training years in the hermitage of his God realized guru, and his startling description of ‘cosmic consciousness' reached on the upper levels of yog ic practice. His teachings are interpreted and are now creatively applied to endeavors such as education, psychology, management, and business. Our conscious and subconscious being is crowned by superconsciousness,† Rabbi Israel H. Lavinthal pointed out in a lecture in New York. â€Å"Many years ago the English psychologist F. W. H Myers, suggested that ‘hidden in the deep of our beings is a rubbish heap as well as the treasure house. ‘ In contrast to the psychology that centers all its researches on the subconscious in the man's nature, the new psychology of the superconscious focuses its attention upon the treasure house – the region that alone can explain the great, unselfish, heroic deeds of men. It has been experienced that knowledge, skill or even any relationship that is not supported by the undercurrents of spirituality has found to ultimately go defunct, obsolete and sometimes lost. The active expression of intelligence by great men finds its basis on the foundations of genuine virtues. Softskill training programs entrusted to maintain the morale and vigor of employees in the complexities of work environment find much success when they are enriched with sublime religious and philosophical concepts.One can not expect lasting transformation in a person until and unless the concept has touched the chord of his soul and awakened his spirit. Work and workplace become blissful, and interrelationships become softened with accommodative patience, forbearance and wisdom when people acknowledge their inherent animal instincts of vanity, greed and jealousy as the ‘suicide bombs' that are the mother of stress and an eventual self destruction. The life story is also exemplary because of the comparative notes it has drawn from the divine Hindu texts and the holy Bible.The master has expounded the deathless essence of Christian Bible with beautiful clarity and the truth in Christ's assertion â€Å"Heaven and Earth shall pass away, bu t my words shall not pass away†-Matthew 24:35 (Bible) His Pearls of Wisdom and its easy application in ordinary human life †¢ Impartiality: The execution of the trait of impartiality i. e. the ability to perceive all men in striking similarity is rooted into wisdom. A self realized person does not subject to the likes and dislikes that confuse the judgment of unenlightened men. â€Å"Conserve your powers. Be like the capacious ocean, absorbing quietly all the tributaries of the senses. Daily renewed sense yearning sap the inner peace; they are like openings in the reservoirs that permit vital waters to be wasted in the desert of materialism. The forceful and activating impulse of the wrong desire is the greatest enemy to the happiness of man. Roam in the world as the lion of self-control; don't let the frogs of weak senses kick around you! † †¢ Man has the natural privilege of roaming secretly in his thoughts.Manage your thoughts judiciously; destroy the wrong thoughts as soon as possible. A thought is a force, as electricity and gravitation. †¢ Thoughts should be weighed in a delicate balance of discrimination before permitting them outward garb of speech. †¢ Indulge in Auto-suggestion and self dialogue for self correction from time to time. Be your best friend. As Lord Buddha remarked ‘Atm deepam bhawam' i. e. be your own light. †¢ Believe that and tell yourself what you need to accomplish and it shall be done.Your accomplishments often follow your subconscious expectations. The human mind is capable of accomplishing what ever it feels intensely. †¢ The world does not change for anyone. Leverage your accommodative capacity in accordance with the requirements of the world. †¢ Our behaviors are our introduction to the society. Good manners without sincerity are like beautiful dead lady. Straightforwardness without civility is like a surgeon's knife, effective but unpleasant.Candor with courtesy is helpful a nd admirable. †¢ The lives of all men are dark with many shames. Human conduct is ever unreliable until man is anchored in the divine. The only sure shot to ‘rosy' future is when we make spiritual efforts now. †¢ Keen intelligence is two edged. It can be used constructively and destructively, like a knife, either to cut the boil of ignorance or to decapitate oneself. Intelligence is rightly guided only after mind has acknowledged the inescapably of spiritual laws.The works of the yogi has helped the world understand that distinctions by race or nations are meaningless in the realm of truth, where the only qualification is the fitness to receive. Every saint who has penetrated to the core of Reality has testified that a divine universal plan exists and that it is beautiful and full of joy. The human entity composed of the tangible physical body and the invisible spirit secretly desires not only the nourishment of the body with healthy food but it also seeks nourishmen t of the spirit with soulful meditations and cosmic encounters.The purpose of each life is to meet God in his lifetime. The latter requires conscious effort on the part of the individual. Each of us is sent to earth to undertake a separate journey which is unique, and not a copy of another, even if it is a prophet or a saint, though to seek motivation from their lives is a much welcome step in the journey of stretching over cosmogonic abysses even while the body performs its daily duties. Article Source: http://EzineArticles. com/4946654

World Life Ooo

Key events of World War 2 WW2 started September 1, 1939 and ended September 2, 1945 Leaders of the Allies were Joseph Stalin, Franklin D. Roosevelt and Winston Churchill Leaders of the Axis were Adolf Hitler, Emperor Hirohito and Benito Mussolini 1 September 1939 – Hitler invades Poland 3 September – Britain and France declare war on Germany September 5, 1939 – United States proclaims its neutrality September 10, 1939 – Canada declares war on Germany November 1939 – The Winter war begins. A military conflict between the Soviet Union and Finland) The Phoney War: The Phoney War of WW2 was period of limited military activity in Europe following the invasion of Poland in September 1939 and before the Battle of France in May 1940 March 12, 1940 -The Winter war ends. April 9, 1940 – Germany invades Denmark and Norway May 10, 1940 – Hitler launched Blitzkrieg against Belgium, France, Holland and Luxemburg May 15, 1940 – Holland surrend ers May 27, 1940 Evacuation of British and French forces to Britain at Dunkirk begins May 28, 1940 – Belgium surrendersJune 3, 1940 – More than 300,00 British Expeditionary Force evacuated from Dunkirk June 10, 1940 – Italy declares war on Britain and France June 10, 1940 – Norway surrenders Jun 14, 1940 – France signs Armistice agreement with Germany July 1, 1940 – Germany invades the British Channel Islands July 10, 1940 – The Battle of Britain begins August 23, 1940 – First German air raids on London August 25, 1940 – First British air raid on Berlin September 13, 1940 – Italy invades Egypt September 15, 1940 – Victory for the RAF in the Battle of Britain September 27, 1940 – Germany, Italy and Japan become AlliesOctober 28, 1940 – Italy invades Greece and Albania November 20, 1940 – Hungary and Romania joins the Axis March 7, 1941 – British forces arrive in Greece April 6, 19 41 – Germany invades Greece and Yugoslavia April 17, 1941 – Yugoslavia surrenders to Germany April 27, 1941 – Greece surrenders to Germany June 22, 1941 – Germany attacks Soviet Union as Operation Barbarossa begins July 31, 1941 – Instructions given by Hitler and Goring to prepare for the Final Solution. (The plan to murder the millions of European jews. September 15, 1941 The long German siege of Leningrad begins October 2, 1941 – Operation Typhoon begins and the Germans advance on Moscow 7 December, 1941 – Japan makes a surprise attack on the American naval base at Pearl Harbor in Hawaii. December 8, 1941 – The United States declares war on the Axis powers. January 26, 1942 – First American forces arrive in Great Britain June, 1942 – Mass murders of Jewish people at Auschwitz begins August 22nd – Brazil declares war on Germany and Italy October 23, 1942 – Battle of El Alamein beginsNovember 8, 1942 – Operation Torch begins (U. S. invasion of North Africa). February 2, 1943 – Surrender at Stalingrad marks Germany's first major defeat May 13, 1943 – German and Italian troops surrender in North Africa. September 8, 1943 – Italy surrenders to the Allies October 13, 1943 – Italy declares war on Germany January 27, 1944 – End of siege of Leningrad July 20, 1944 – German assassination attempt on Hitler fails August 15, 1944 – Operation Dragoon begins August 25, 1944 – Paris is liberated October 14, 1944 – Athens liberated. Rommel commits suicideNovember 4, 1944 – Greece is liberated December 16, 1944 – German attack through Ardennes – Battle of the Bulge begins January 1, 1945 – Germans withdraw from Ardennes April 30, 1945 – Adolph Hitler commits suicide May 8, 1945 – Victory in Europe. Germany surrenders. The war in Europe ends August 6: The United States drops atomic bo mb on Hiroshima (killed 80,000) August 8: Russia declares war on Japan August 9: The United States drops atomic bomb on Nagasaki in Japan (killed 70,000) August 14 : The Japanese surrender at the end of WW2 September 2, 1945 – WW2 officialy ends

Introduction to Marketing Research

Introduction to Marketing Research As to its definition, Marketing Research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. It serves marketing management by providing information which is relevant to decision making. The manager or other individual initiating the research must provide guidance to the researcher in the form of a research brief. This document should state the purpose of the research, its objectives, the time by which it must be completed, the budget to which the researcher must work in developing the research design and the timing and frequency of any interim reports which the researcher is expected to make. The Marketing research Process. Marketing research is gathered using a systematic approach. An example of one follows: 1. Define the problem. Never conduct research for things that you would ‘like' to know. Make sure that you really ‘need' to know something. The problem then becomes the focus of the research. The objective of the research should be defined clearly. To ensure that the true decision problem is addressed, it is useful for the researcher to outline possible scenarios of the research results and then for the decision maker to formulate plans of action under each scenario. The use of such scenarios can ensure that the purpose of the research is agreed upon before it commences. For example, why are sales falling in New Zealand? 2. How will you collect the data that you will analyze to solve your problem? Do we conduct a telephone survey, or do we arrange a focus group? Marketing research can classified in one of three categories: †¢Exploratory research †¢Descriptive research †¢Causal research These classifications are made according to the objective of the research. In some cases the research will fall into one of these categories, but in other cases different phases of the same research project will fall into different categories. †¢Exploratory research has the goal of formulating problems more precisely, clarifying concepts, gathering explanations, gaining insight, eliminating impractical ideas, and forming hypotheses. Exploratory research can be performed using a literature search, surveying certain people about their experiences, focus groups, and case studies. When surveying people, exploratory research studies would not try to acquire a representative sample, but rather, seek to interview those who are knowledgeable and who might be able to provide insight concerning the relationship among variables. Case studies can include contrasting situations or benchmarking against an organization known for its excellence. Exploratory research may develop hypotheses, but it does not seek to test them. Exploratory research is characterized by its flexibility. †¢Descriptive research is more rigid than exploratory research and seeks to describe users of a product, determine the proportion of the population that uses a product, or predict future demand for a product. As opposed to exploratory research, descriptive research should define questions, people surveyed, and the method of analysis prior to beginning data collection. In other words, the who, what, where, when, why, and how aspects of the research should be defined. Such preparation allows one the opportunity to make any required changes before the costly process of data collection has begun. There are two basic types of descriptive research: longitudinal studies and cross-sectional studies. Longitudinal studies are time series analyses that make repeated measurements of the same individuals, thus allowing one to monitor behavior such as brand-switching. However, longitudinal studies are not necessarily representative since many people may refuse to participate because of the commitment required. Cross-sectional studies sample the population to make measurements at a specific point in time. A special type of cross-sectional analysis is a cohort analysis, which tracks an aggregate of individuals who experience the same event within the same time interval over time. Cohort analyses are useful for long-term forecasting of product demand. †¢Causal research seeks to find cause and effect relationships between variables. It accomplishes this goal through laboratory and field experiments. 3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample? The sampling frame is the pool from which the interviewees are chosen. The telephone book often is used as a sampling frame, but have some shortcomings. Telephone books exclude those households that do not have telephones and those households with unlisted numbers. Since a certain percentage of the numbers listed in a phone book are out of service, there are many people who have just moved who are not sampled. Such sampling biases can be overcome by using random digit dialing. Mall intercepts represent another sampling frame, though there are many people who do not shop at malls and those who shop more often will be over-represented unless their answers are weighted in inverse proportion to their frequency of mall shopping. In designing the research study, one should consider the potential errors. Two sources of errors are random sampling error and non-sampling error. Sampling errors are those due to the fact that there is a non-zero confidence interval of the results because of the sample size being less than the population being studied. Non-sampling errors are those caused by faulty coding, untruthful responses, respondent fatigue, etc. There is a tradeoff between sample size and cost. The larger the sample size, the smaller the sampling error but the higher the cost. After a certain point the smaller sampling error cannot be justified by the additional cost. While a larger sample size may reduce sampling error, it actually may increase the total error. There are two reasons for this effect. First, a larger sample size may reduce the ability to follow up on non-responses. Second, even if there is a sufficient number of interviewers for follow-ups, a larger number of interviewers may result in a less uniform interview process. 4. How will we analyze any data collected? What software will we use? What degree of accuracy is required? Before analysis can be performed, raw data must be transformed into the right format. First, it must be edited so that errors can be corrected or omitted. The data must then be coded; this procedure converts the edited raw data into numbers or symbols. A codebook is created to document how the data was coded. Finally, the data is tabulated to count the number of samples falling into various categories. 5. Decide upon a budget and a timeframe. 6. Go back and speak to the managers or clients requesting the research. Make sure that you agree on the problem! If you gain approval, then move on to step seven. 7. Go ahead and collect the data. 8. Conduct the analysis of the data. 9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes. 10. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation. Sources of Data – Primary and Secondary There are two main sources of data – primary and secondary. Primary research is conducted from scratch. It is original and collected to solve the problem in hand. -Secondary research, also known as desk research, already exists since it has been collected for other purposes. Marketing research by itself does not arrive at marketing decisions, nor does it guarantee that the organization will be successful in marketing its products. However, when conducted in a systematic, analytical, and objective manner, marketing research can reduce the uncertainty in the decision-making process and increase the probability and magnitude of success.

Leadership Development Perk or Priority

CONTENT S. NO| TOPIC| 1| Introduction about the case| 2| Analyse the problem with the case using OB theories and concepts. | 3| How should Barton make her case for executive education? | 4| Reflection upon our experience of working in a group. | 5| Conclusion| 6| Referencing| ABSTRACT Karen Barton, Zendal Pharmaceuticals (senior vice president of HR) ,was annoyed when COO Palmer scorched her executive education budget by 75%.The first thought that came to Barton mind that it was a mistake, but it wasn’t a fault as Palmer patiently told Barton, sales were down by 26% and there was $300 million debts Zendal took on when it acquired Premier Pharmaceuticals, as a result Barton’s budget wasn’t the only one being cut. Palmer added that it wasn't clear what would be the return on investment of her proposed program or any of her current ones for that event. Barton's analysis had been extremely short on Quantitative benefits.Barton complained to a friend Carlo Freitas, he ad of the medical devices division about this, but Freitas disagreed: â€Å"If you want dollars, you have to show how you fit in with management's plans. You must be deliberate to fight for the resources with rest of us†. Barton bristled: â€Å"Don't you see that my department is connected to all the others? Every division benefits from the HR budget. † But she noticed that Freitas was correct. She needed to make the case that duplify her budget was a clever act even in tenacious times. Q1. Analyse the problem with the case using OB theories and concepts.Ans. Analysing the case we find the following concepts: 1. Conflict concept: â€Å"It is a disagreement between two people or group over some major issues†. In the case there is a disagreement between Palmer and Barton regarding the importance of executive education due to which Barton’s executive education budget was cut by more than 75%. 2. Understanding concept: â€Å"It relates to showing/exchanging of one’s thought with that of others†. Here Barton takes helps of her friend Frietas in order to take some decision regarding the executive education.Now regarding this decision Freitas tells her that she should provide justification for as how will executive education somewhere lead to profit of the company. 3. Communication concept: â€Å"Communication is process by which information is transmitted between individuals and/or organization so that an understanding of response results†. Barton knew about the interests of the executive towards a particular program communication with them and also encouraged the executives for enrolling in the respective program they liked. 4.Organization development concept: â€Å"It is a long term strategic which focuses on the whole culture of the organization in order to bring about planned changes† In this case Barton took a step ahead for the executives’ education for executives in the company. Barton as the mana ger of HR department was wondering as how executives can be provided with the training (organizational department). For this she took two steps: (a) Initiatives for two types of employees: * New Hires – who had to be bought up in a quick and speed way. * First level supervisors – these are high potential performers.An average enrolment was between 25 and 30 employees. (b) Low key approach : Barton’s team adopted an initiative to collect information on various programs at different B schools. Barton has encouraged executives to speak to the attendees first and look over the course materials those people had brought back. According to her this was a good way to determine whether the executives need fits with the programs theme. 5. Motivation concept: it is one of the most important concepts that best fits in the matter. Motivation Motive Motivating Engagement in work behaviourActivating needs and providing needs satisfaction on environment Needs in individuals In this case all the executives under Barton were being motivated by her for enrolling in the best suited programs and also she asked them to enrol in the programs which discouraged they felt were poor or below average. THEORIES: 1. Vroom’s theory of expectancy: â€Å"Theory deals with the variables of motivation and their interrelation†. Employee Effort Performance Reward According to the block line diagram of VTOE we can correlate the case as: (a) Employee : executives b) Effort : that are made by Barton (c) Performance: all the performance criteria can be given to Barton and her team members. (d) Reward: enrolment of executives as managers and some increment of position. 2. Leadership theory: â€Å"it is the process of influencing others towards the accomplishment of goals. It is the ability of a manager to induce subordinates to work with confidence and zeal† Behavioural theory of leadership: â€Å"this is related to the behaviour of the leader that it is some where related to what the leader does instead of hi traits†.According to the above theories of leadership we can relate to our case study as follows: Barton instead of acting as a manager acted as a leader thinking of the welfare of various executives who could be projected by executive thinking. Q2. How should Barton make her case for executive education? Ans. Barton should have focused on creating a quantitative ROI that the other executives buy into or should have revised her training program so that it does have measurable outcomes for a quantitative ROI.In order to make her case for executive education to palmer she should have explained or shown the turnover and ROI calculation as shown below.. Turnover ROI calculation: Total number of employees = 5,000 Turnover rate per year = 5% Turnover cost per employee = $20. 000 (termination,staffing,training etc) 5,000*. 05*20,000 = 5,000,000 Therefore, estimated cost of turnover per year = $ 5,000,000 Number of executive = 50 5,0 00,000/50 = 100,000 i. e estimated cost of turnover per executive = $ 100,000. Total number of employees = 5,000Reduced Turnover rate per year = 4% Turnover cost per employee = $20. 000 . 5,000*. 04*20,000 = 4,000,000 Therefore, estimated cost of reduced turnover per year = $ 4,000,000 Number of executive = 50 4,000,000/50 = 80,000 i. e estimated cost of reduced turnover per executive = $ 80,000. Saving per executive = $ 20,000 (100,000 – 80,000) Cost of training per executive = $ 12,000 Financial benefit per executive = $ 8,000 ROI = 20000/12000*100 = 167% Return for each dollar invested. Productivity ROI calculation : Number of sales specialists= 250Annual sales contribution each specialist = $ 50,000 Increase in productivity = 6% 250*50,000*. 06 = 750,000 Number of executives = 50 750,000/50 = 15,000 Estimated benefit of increased productivity per executive = $15,000 Sales increase per executive = $ 15,000 Cost of training per executive = $ 12,000 Financial Benefit per exe cutive = $ 3,000 ROI = 15,000/12,000*100 = 125 % Return for each dollar invested Therefore total ROI according to her revised executive program is as follows .. Turnover: Savings per executive = $ 20,000 Cost of training per executive = $12,000Financial bebefit per executive = $ 8,000 ROI = 167% Productivity: Added impact on contribution per executive = $ 15,000 Cost of training per executive = $ 12,000 Financial benefit per executive = $ 3,000 ROI = 125% ROI = 35,000/12,000*100=292% Return for each dollar invested Therefore by showing this calculation Barton should have explained how her program can provide financial benefit per executive with less cost of training per executive and with greater ROI for each dollar invested.. Reflection upon our experience of working in a group. Ans.For us working in a group was very beneficial as it gave us the chance to work together with new charm and refreshing ideas. Although in the beginning it was very challenging for all of us but despite o f that we worked together which at last helped us in increasing our view points towards the case study and resulted in a Better research work with thoughtful solutions for the case. Each member in our group was very motivative and gave his or her 100 percent in completing our work. Like all typical groups, in our group also there were good and bad events and moments. i. sometimes we had conflict among us over different views , but Whatever the scenario was, we learned a lot from each other and at last were very comfortable working with each other. CONCLUSION Leadership has been a major topic in management and business literature over the last few years. The rapid changes in business, technology, political and social factors has required the development of effective leadership skills. As a result leadership development programs have become an increasing priority for business and government organizations. Therefore Barton should have done a more thorough evaluation in order to Identif y the strengths and weakness of her executive development programs, * Identify the trainees which benefited the most from her program * She should have determined the costs of the program and its financial benefits to the organisation * Moreover she should have compared the costs and benefits of her training versus non training investments , the costs and benefits of different training programs to choose the best program out of it and then should have presented her case to Dave Palmer mentioning all the benefits of her executive development rogram and should have tried to convince palmer not to cut that major chunk from her program as it would be a fruitful investment for the organisation in the long run and would surely help its organisation perform well in the future. REFERENCING Margie Parikh, Rajen Gupta. (2011). exploring communication as a behaviourial process. In: Shalini negi,Sneha kumari  Organisational Behaviour. new delhi: tata mcgraw-hill education private limited. 285 .Margie Parikh,Rajen Gupta. (2011). managing conflict,stress and negotiation. In: Shalini negi,Sneha kumari  Organisational Behaviour. new delhi: tata mcgraw-hill education private limited. 307. Margie Parikh, Rajen Gupta. (2011). understanding decision making as a process . In: Shalini negi, Sneha kumari  Organisational Behaviour. new delhi: tata mcgraw-hill education private limited. 332. Margie Parikh,Rajen Gupta. (2011). understanding motivation.In: Shalini negi,Sneha kumari  Organisational Behaviour. new delhi: tata mcgraw-hill education private limited. 139. Margie Parikh,Rajen Gupta. (2011). understanding motivation. In: Shalini negi,Sneha kumari  Organisational Behaviour. new delhi: tata mcgraw-hill education private limited. 141. Margie Parikh,Rajen Gupta. (2011). understanding leaders. In: Shalini negi,Sneha kumari  Organisational Behaviour. new delhi: tata mcgraw-hill education private limited. 519-523.

Eminem essays

Eminem essays For my research paper, I chose to write about Marshall Mathers. I chose to write about him because he is the best young rapper, and I like how he doesnt care what happens, he just goes with it. He isnt a very good role model, but he is funny, and couldnt care less what anybody says about him. He had a rough childhood that reflects to now, and makes great records and songs that describe his life and what has happened during it. Marshall Bruce Mathers III was born on October 17, 1974 in Kansas City, Missouri. He created his own nickname, Eminem, which is pronounced M When he was a child, he lived with his mother. His mothers name is Debbie Mathers-Briggs. Eminem has never even seen a picture of his father in his life. Eminem and his mother continued moving and never stayed in one place longer than six months. His mother worked very hard and many jobs to provide for herself and Marshall. When Eminem was in school, he used to get beat up every day. There wasnt one day when he didnt get beat up by the same group of kids, just for being himself. One day those kids almost killed him, and Eminem went into a coma. The day after he got out of the hospital, they moved again. Eminem continued to move back and forth from his mothers to his grandmothers, until the age of 11, when he and his mother settled in Detroit for good. Marshall first started to get into rap when he was 14. Some of his musical influences growing up were the Beastie Boys, LL Cool J, and Run DMC. As Eminem persued his rapping career, he would often hustle radio stations into playing his self-made tapes, to get some publicity over the radio waves. Marshall felt that his rapping career was starting to take off. He was getting some big calls to rap in major places and he thou...

Comparison between the weeders and harvesters essays

Comparison between the weeders and harvesters essays Jules Bretons The Weeders and Pieter Brueghel the Elders The Harvesters are landscape paintings that depict the countryside. They share many similarities and differences through the artists use of color, light, organization, technique, lines, and space to illustrates simple peasant life in the countryside. In The Weeders and The Harvesters, the artists sought to depict the serenity and powerful beauty of the countryside and its relationship with simple peasant life. The dominant subject matter in both paintings is peasant life and its relationship to nature. However, a major difference between the two paintings is its organization. In The Harvesters the scene is more complex. There are several scenes taking place at the same time, and there are people scattered all over the place. This creates unbalance, and is emphasized by the use of cropping on all sides of the painting. The scene takes place during the daytime, and it is a more active scene. The only exception is the people in the foreground who are resting under the shade of a tree. There are many empty spaces, and this is used to make the landscape look vast. In The Weeders there are six women, and all but one are on the ground picking weeds. The painting is more symmetrical, balanced, and uncropped. This landscape depicts only one scene, and is not as detailed as The Harvesters. The women are more calm and somber. They are tired, but convey movement and energy because they a re busy tending to the fields. The only woman that is standing up stands out from the rest. She is in profile view, and is standing firmly straight gazing out into the sun. Even though the organization of the two paintings are very different, they both convey a sense of simplicity, pleasantness, and humbleness to peasant life. Both artists use the nature of the countryside to integrate it with the people and their everyday life. Both artists have a close conne...

Invented Ethos - Definition and Examples in Rhetoric

Invented Ethos s in Rhetoric In classical rhetoric, invented ethos is a type of proof that  relies on the qualities of a speakers character as conveyed by his or her discourse.   In contrast to situated ethos (which is based on the rhetors reputation in the community), invented ethos is projected by the rhetor in the context  and delivery of the speech  itself. According to Aristotle, say Crowley and Hawhee, rhetors can invent a character suitable to an occasion- this is invented ethos (Ancient Rhetorics for Contemporary Students, 2004). Examples and Observations The ethos of  rhetors is established by the words  they use and the roles they assume in their meanings and varied interactions.(Harold Barrett, Rhetoric . SUNY Press, 1991)  and Civility Situated Ethos and Invented Ethos Ethos is concerned with character. It has two aspects. The first concerns the esteem in which the speaker or writer is held. We might see this as his/her situated ethos. The second is about what a speaker/writer actually does linguistically in his/her texts to ingratiate him/herself with the audience. This second aspect has been referred to as invented ethos. Situated ethos and invented ethos are not separate; rather, they operate on a cline.  For example, the more effective your  invented ethos is, the stronger your situated ethos might become in the long run, and vice versa.(Michael Burke, Rhetoric and Poetics: The Classical Heritage of Stylistics.  The Routledge Handbook of Stylistics, ed. by Michael Burke. Routledge, 2014) The Critic's Ethos: Situated and Invented The two considerations here are situated ethos and  invented ethos  respectively. When it comes to aesthetic criticism... situated ethos  is when a successful novelist in his  own right is asked his opinion about another novel. His opinion is respected because of who he is known to be- situated ethos. But the critic has to set up shop  by himself and pronounce (for example) on a painting when he himself does not know how to paint. He does this by means of some form of invented ethos; that is, he has to come up with various rhetorical devices for getting people to listen. If he is successful at this over time, then he acquires a reputation as a critic and has therefore grown into situated ethos.(Douglas Wilson, Writers to Read. Crossway, 2015) Aristotle on Ethos [There is persuasion] through character whenever the speech is spoken in such a way as to make the speaker worthy of credence; for we believe fair-minded people to greater extent and more quickly [than we do others] on all subjects in general and completely so in cases where there is not exact knowledge but room for doubt. And this should result from the speech, not from a previous opinion that the speaker is a certain kind of person.(Aristotle, Rhetoric) Treated as an aspect of rhetoric, Aristotelian [invented] ethos presumes that human nature is knowable, reducible to a range of types, and manipulable by discourse.(James S. Baumlin, Ethos, The Encyclopedia of Rhetoric, ed. by Thomas O. Sloane. Oxford University Press, 2001)Today we may feel uncomfortable with the notion that rhetorical character can be constructed since we tend to think of character, or personality, as fairly stable. We generally assume as well that character is shaped by an individuals experiences. The ancient Greeks, in contrast, thought that character was constructed not by what happened to people but by the moral practices in which they habitually engaged. An ethos was not finally given by nature, but was developed by habit.(Sharon Crowley and Debra Hawhee, Ancient Rhetorics for Contemporary Students, 3rd ed. Pearson, 2004) Cicero on Invented Ethos So much is done by good taste and style in speaking that the speech seems to depict the speakers character. For by means of particular types of thought and diction, and the employment besides of a delivery that is unruffled and eloquent of good nature, the speakers are made to appear upright, well-bred, and virtuous men.(Cicero, De Oratore)

A View From The Bridge By Arthur Miller Essays - Free Essays

A View From The Bridge By Arthur Miller Essays - Free Essays A View From The Bridge By Arthur Miller After reading Arthur Miller's play A view from the bridge, I am convinced that the most striking character is Marco. He is an Italian immigrant that moved illegally to the United States with his brother Rodolpho to work as longshoremen, since at the time (the play was written in 1955) his country of origin, Italy, was going through a major economic depression because of the outcome of World War II. In the play, we are told that Marco's plan is to make enough money to survive and be able to send some of that money to his wife and his three kids back in Italy, who are starving. Marco physically resembles the Sicilian stereotype, with dark skin and dark hair. He is also very strong and he could easily load the whole ship by himself.(pg.541) In this play, the author uses plot, dialog, actions and symbolism to emphasize Marco's honor which, in my opinion, is his prominent characteristic. Throughout the play, we can clearly see that the plot helps us develop Marco's character in our imagination. For example, he is an illegal alien, and this might give the reader a less honorable view of him, and it might justify Eddie's action. But the fact that Marco left his family to give them support and to save his oldest son who is sick in the chest, (pg. 535) makes the reader forget about his illegal stay and makes his status rise to the one of a hero. In this play, Marco's actions lead us to the discovery of a violent side which he uses to defend his honor in a number of occasions. For example, when he challenges Eddie to lift the chair at the end of the first act, we understand that he did it to save his brother's face and his family's honor. In addition, the killing of Eddie by Marco's own hands at the end of the play, is the final display of his character. Marco's character is definitely expressed more by his actions than by his words. He is very strong, and he is obviously aware of that, but doesn't like to show it in words, or brag about it. In fact, when Eddie was making fun of his brother Rodolpho, instead of replying to him in words, he chose to use his strenght to get his point across by lifting the chair. In addition, Marco doesn't talk about his family much; instead, he works as hard as he can, and that is enough to show everybody how much he cares about them. As a final insult to Eddie, Marco chooses to spit in his fac e in front of everybody. This is because in the Italian culture, that act is considered as an extreme expression of anger toward a person, and it is rarely left without punishment. In addition, the action of going to the church before facing Eddie shows us that he is very religious and cares about his soul. Marco is a very honorable man and believes in his tradition, and the author shows us that through a number of symbols. For example, spitting on Eddie's face once he realizes that Eddie turned him and his brother to the police is a symbol of disgust and revolt for Eddie's actions. In addition, at the end of the play, we are told that Marco went to church before going to talk to Eddie. This action tells us that Marco is ready to give up his life and commit a mortal sin to defend his honor, because what Eddie has done, the breaking of the omerta', the breaking of trust, is something that in his culture must never be left unpunished. Throughout the first act of the play, Marco is only referred as a flat character and the only time we are really aware his persona and his strength is at the end of the first act, when he lifts a chair over his head and makes it seem like a challenge to Eddie, as a response for mocking Rodolpho. But only in the second act his character is fully exposed and we see his image transform into a round character. In this

A History of the Guillotine in Europe

A History of the Guillotine in Europe The guillotine is one of European historys most bloody icons. Although designed with the best of intentions, this hugely recognizable machine soon became associated with events that have overshadowed both its heritage and its development: the French Revolution. Yet, despite such a high profile and chilling reputation, histories of la guillotine remain muddled, often differing on quite basic details. Learn about the events that brought the guillotine to prominence, and also the machines place in a broader history of decapitation which, as far as France is concerned, finished only recently. Pre-Guillotine Machines - the Halifax Gibbet Although older narratives may tell you that the guillotine was invented in the late 18th century, most recent accounts recognize that similar decapitation machines have a long history. The most famous, and possibly one of the earliest, was the Halifax Gibbet, a monolithic wooden structure which was supposedly created from two fifteen foot high uprights capped by a horizontal beam. The blade was an axe head, attached to the bottom of a four and a half foot wooden block that slid up and down via grooves in the uprights. This device was mounted on a large, square, platform which was itself four foot high. The Halifax Gibbet was certainly substantial, and may date from as early as 1066, although the first definite reference is from the 1280s. Executions took place in the towns Market Place on Saturdays, and the machine remained in use until April 30th, 1650. Pre-Guillotine Machines in Ireland Another early example is immortalized in the picture The execution of Murcod Ballagh near to Merton in Ireland 1307. As the title suggests, the victim was called Murcod Ballagh, and he was decapitated by equipment which looks remarkably similar to the later French guillotines. Another, unrelated, picture depicts the combination of a guillotine style machine and a traditional beheading. The victim is lying on a bench, with an axe head held above his neck by some sort of mechanism. The difference lies in the executioner, who is shown wielding a large hammer, ready to strike the mechanism and drive the blade down. If this device existed, it may have been an attempt to improve the accuracy of the impact. Use of Early Machines There were many other machines, including the Scottish Maiden - a wooden construction based directly on the Halifax Gibbet, dating from the mid 16th century - and the Italian Mannaia, which was famously used to execute Beatrice Cenci, a woman whose life is obscured by clouds of myth. Beheading was usually reserved for the wealthy or powerful as it was considered to be nobler, and certainly less painful, than other methods; the machines were similarly restricted. However, the Halifax Gibbet is an important, and often overlooked, exception, because it was used to execute anyone breaking the relevant laws, including the poor. Although these decapitation machines certainly existed - the Halifax Gibbet was alleged to have been only one out of a hundred similar devices in Yorkshire - they were generally localized, with a design and use unique to their region; the French guillotine was to be very different. Pre-Revolutionary Methods of French Execution Many methods of execution were used across France in the early 18th century, ranging from the painful, to the grotesque, bloody and painful. Hanging and burning were common, as were more imaginative methods, such as tying the victim to four horses and forcing these to gallop in different directions, a process that tore the individual apart. The rich or powerful could be beheaded with axe or sword, while many suffered the compilation of death and torture that comprised hanging, drawing and quartering. These methods had a twofold purpose: to punish the criminal  and to act as a warning for others; accordingly, the majority of executions took place in public. Opposition to these punishments was slowly growing, due mainly to the ideas and philosophies of the Enlightenment thinkers - people such as Voltaire and Locke - who argued for humanitarian methods of execution. One of these was Dr. Joseph-Ignace Guillotin; however, it is unclear whether the doctor was an advocate of capital punishment, or someone who wanted it to be, ultimately, abolished. Dr. Guillotins Proposals The  French Revolution  began in 1789, when an attempt to relieve a financial crisis exploded very much in the faces of the monarchy. A meeting called an Estates General transformed into a National Assembly which seized control of the moral and practical power at the heart of France, a process which convulsed the country, re-shaping the countrys social, cultural and political makeup. The legal system was reviewed immediately. On October 10th 1789 - the second day of the debate about Frances penal code - Dr. Guillotin proposed six articles to the  new Legislative Assembly, one of which called for decapitation to become the sole method of execution in France. This was to be carried out by a simple machine, and involve no torture. Guillotin presented an etching that illustrated one possible device, resembling an ornate, but hollow, stone column with a falling blade, operated by an effete executioner cutting the suspension rope. The machine was also hidden from the view of large crowds, according with Guillotins view that execution should be private and dignified. This suggestion was rejected; some accounts describe the Doctor being laughed, albeit nervously, out of the Assembly. Narratives often ignore the other five reforms: one asked for a nationwide standardisation in punishment, while others concerned the treatment of the criminals family, who were not to be harmed or discredited; property, which was not to be confiscated; and corpses, which were to be returned to the families. When Guillotin proposed his articles again on December 1st 1789, these five recommendations were accepted, but the beheading machine was, again, rejected. Growing Public Support The situation developed in 1791, when the Assembly agreed - after weeks of discussion - to retain the death penalty; they then began to discuss a more humane and egalitarian method of execution, as many of the previous techniques were felt to be too barbaric and unsuitable. Beheading was the preferred option, and the Assembly accepted a new, albeit repetitive, proposal by the Marquis Lepeletier de Saint-Fargeau, decreeing that Every person condemned to the death penalty shall have his head severed. Guillotins notion of a decapitation machine began to grow in popularity, even if the Doctor himself had abandoned it. Traditional methods like the sword or axe could prove messy and difficult, especially if the executioner missed or the prisoner struggled; a machine would not only be fast and reliable, but it would never tire. Frances main executioner, Charles-Henri Sanson, championed these final points. The First Guillotine Is Built The Assembly - working through Pierre-Louis Roederer, the Procureur gà ©nà ©ral - sought advice from Doctor Antoine Louis, the Secretary of the Academy of Surgery in France, and his design for a quick, painless, decapitation machine was given to Tobias Schmidt, a German Engineer. It is unclear whether Louis drew his inspiration from existing devices, or whether he designed from afresh. Schmidt built the  first guillotine  and tested it, initially on animals, but later on human corpses. It comprised two fourteen-foot uprights joined by a crossbar, whose internal edges were grooved and greased with tallow; the weighted blade was either straight, or curved like an axe. The system was operated via a rope and pulley, while the whole construction was mounted on a high platform. The final testing took place at a hospital in Bicà ªtre, where three carefully chosen corpses - those of strong, stocky men - were successfully beheaded. The first execution took place on April 25th, 1792, when a highwayman called Nicholas-Jacques Pelletier was killed. Further improvements were made, and an independent report to Roederer recommended a number of changes, including metal trays to collect blood; at some stage the famous angled blade was introduced and the high platform abandoned, replaced by a basic scaffold. The Guillotine Spreads Throughout France This improved machine was accepted by the Assembly, and copies were sent to each of the new territorial regions, named Departments. Pariss own was initially based at the place de  Carroussel, but the device was frequently moved. In the aftermath of Pelletiers execution the contraption became known as the Louisette or Louison, after Dr. Louis; however, this name was soon lost, and other titles emerged. At some stage, the machine became known as the  Guillotin, after Dr. Guillotin - whose main contribution had been a set of legal articles - and then finally la guillotine. It is also unclear precisely why, and when, the final e was added, but it probably developed out of attempts to rhyme Guillotin in poems and chants. Dr Guillotin himself wasnt very happy at being adopted as the name. The Machine Open to All The guillotine may have been similar in form and function to other, older, devices, but it broke new ground: an entire country officially, and unilaterally, adopted this decapitation machine for all of its executions. The same design was shipped out to all the regions, and each was operated in the same manner, under the same laws; there was supposed to be no local variation. Equally, the guillotine was designed to administer a fast and painless death to anyone, regardless of age, sex or wealth, an embodiment of such concepts as equality and humanity. Before the French Assemblys 1791 decree beheading was usually reserved for the rich or powerful, and it continued to be in other parts of Europe; however, Frances guillotine was available to all. The Guillotine Is Quickly Adopted Perhaps the most unusual aspect of the guillotines history is the sheer speed and scale of its adoption and use. Born out of a discussion in 1789 that had actually considered banning the death penalty, the machine had been used to kill over 15,000 people by the Revolutions close in 1799, despite not being fully invented until the middle of 1792. Indeed, by 1795, only a year and a half after its first use, the guillotine had decapitated over a thousand people in Paris alone. Timing certainly played a part, because the machine was introduced across France only months before a bloody new period in the revolution: The Terror. The Terror In 1793, political events caused a new governmental body to be introduced: The  Committee of Public Safety. This was supposed to work quickly and effectively, protecting the Republic from enemies and solving problems with the necessary force; in practice, it became a dictatorship run by Robespierre. The committee demanded the arrest and execution of anyone who either by their conduct, their contacts, their words or their writings, showed themselves to be supporters of tyranny, of federalism, or to be enemies of liberty (Doyle, The  Oxford History of the French Revolution, Oxford, 1989 p.251). This loose definition could cover almost everyone, and during the years 1793-4 thousands were sent to the guillotine. It is important to remember that, of the many who perished during the terror, most were not guillotined. Some were shot, others drowned, while in Lyon, on the 4 to the 8th of December 1793, people were lined up in front of open graves and shredded by grape-shot from cannons. Despite this, the guillotine became synonymous with the period, transforming into a social and political symbol of equality, death and the Revolution. The Guillotine Passes Into Culture It is easy to see why the quick, methodical, movement of the machine should have transfixed both France and Europe. Every execution involved a fountain of blood from the victims neck, and the sheer number of people being beheaded could create red pools, if not actual flowing streams. Where executioners once prided themselves on their skill, speed now became the focus; 53 people were executed by the Halifax Gibbet between 1541 and 1650, but some guillotines exceeded that total in a single day. The gruesome images coupled easily with morbid humour, and the machine became a cultural icon affecting fashion, literature, and even childrens toys. After the Terror, the Victims Ball became fashionable: only relatives of the executed could attend, and these guests dressed with their hair up and their necks exposed, mimicking the condemned. For all the fear and bloodshed of the Revolution, the guillotine doesnt appear to have been hated or reviled, indeed, the contemporary nicknames, things like the national razor, the widow, and Madame Guillotine seem to be more accepting than hostile. Some sections of society even referred, although probably largely in jest, to a  Saint Guillotine  who would save them from tyranny. It is, perhaps, crucial that the device was never associated wholly with any one single group, and that Robespierre himself was guillotined, enabling the machine to rise above petty party politics, and establish itself as an arbiter of some higher justice. Had the guillotine been seen as the tool of a group who became hated, then the guillotine might have been rejected, but by staying almost neutral it lasted, and became its own thing. Was the Guillotine to Blame? Historians have debated whether The Terror would have been possible without the guillotine, and its widespread reputation as a humane, advanced, and altogether revolutionary piece of equipment. Although water and gunpowder laid behind much of the slaughter, the guillotine was a focal point: did the population accept this new, clinical, and merciless machine as their own, welcoming its common standards when they might have balked at mass hangings and separate, weapon based, beheadings? Given the size and death toll of other European incidents within the same decade, this might be unlikely; but whatever the situation, la guillotine had become known across Europe within only a few years of its invention. Post-Revolutionary Use The history of the guillotine does not end with the French Revolution. Many other countries adopted the machine, including Belgium, Greece, Switzerland, Sweden and some German states; French colonialism also helped to export the device abroad. Indeed, France continued to use, and improve upon, the guillotine for at least another century. Leon Berger, a carpenter and executioners assistant, made a number of refinements in the early 1870s. These included springs to cushion the falling parts (presumably repeated use of the earlier design could damage the infrastructure), as well as a new release mechanism. The Berger design became the new standard for all French guillotines. A further, but very  short lived,  change  occurred under the executioner Nicolas Roch in the late 19th century; he included a board at the top to cover the blade, hiding it from an approaching victim. Rochs successor had the screen swiftly removed. Public executions continued in France until 1939, when Eugene Weidmann became the last open-air victim. It had thus taken nearly one hundred and fifty years for the practice to comply with Guillotins original wishes, and be hidden from the public eye. Although the machines use had gradually fallen after the revolution, executions in Hitlers Europe rose to a level that neared, if not exceeded, that of The Terror. The last State use of the guillotine in France occurred on September 10th  Ã¢â‚¬â€¹1977,  when Hamida Djandoubi was executed; there should have been another in 1981, but the intended victim, Philippe Maurice, was granted clemency. The death penalty was abolished in France that same year. The  Infamy of the Guillotine There have been many methods of execution used in Europe, including the mainstay of hanging and the more recent firing squad, but none have quite the lasting reputation or imagery as the guillotine, a machine which continues to provoke fascination. The guillotines creation is often blurred into the, almost immediate, period of its most famous use and the machine has become the most characteristic element of the French Revolution. Indeed, although the history of decapitation machines stretches back at least eight hundred years, often involving constructions that were almost identical to the guillotine, it is this later device which dominates. The guillotine is certainly evocative, presenting a chilling image entirely at odds with the original intention of a painless death. Dr. Guillotin Finally, and contrary to legend, Doctor Joseph Ignace Guillotin was not executed by his own machine; he lived until  1814,  and died of biological causes.

The Bitter Truth about Betty Botter You’re Not Thinking Straight

The Bitter Truth about Betty Botter You’re Not Thinking Straight Can you say this tongue twister 10x fast? Betty Botter bought some butter, â€Å"But,† she said, â€Å"This butter’s bitter! If I put it in my batter, It will make my batter bitter!† So she bought some better butter, Put it in her bitter batter, Made her bitter batter better. I learned this one from my mother when I was young, and I always thought it was an easy one to roll off the tongue. I also thought it was cute and logical. I always enjoyed tongue twisters growing up, and even got to perform one (Rubber Baby Buggy Bumpers) when I was on Sesame Street as a kid. Yes that was a moment of fame and glory! Stopping to Think I never really delved into the meaning of a given tongue twister. But on my recent trip to visit family in Austin, the Betty Botter rhyme came into my wandering mind after some talk with my mom about bats and batters- and I realized there’s a gaping logical hole in the poem. Here’s the question: How did the batter get bitter if Betty Botter never put the bitter butter in her batter in the first place? I went straight to my mom with my question. Surely, I thought, I must be remembering the words wrong! There must be a line I was missing! But mom confirmed that I remembered the words just as she had passed them down to me- and she admitted that she, too, had missed the gap in logic in the verse. Next stop Google. Perhaps mom had learned an incomplete version of the poem? Here’s what I found on Wikipedia as the full text: Betty Botter bought some butter; â€Å"But,† said she, â€Å"this butter’s bitter! If I put it in my batter It will make my batter bitter. But a bit o’ better butter Will but make my batter better.† Then she bought a bit o’ butter Better than the bitter butter, Made her bitter batter better. So ’twas better Betty Botter Bought a bit o’ better butter. While this version is longer and a bit of a better tongue twister, it by no means solved the problem that Betty never put that bitter butter in her batter! And while I did find one version that had a line, â€Å"The butter Betty Botter bought was a bit bitter / And made her batter bitter,† this version was clunky and contrived. Sigh†¦ We Are Gullible How many things like this are there in our lives? How easy is it for someone, or for the media, to trick us with a clever gimmick into accepting something as reasonable or logical that simply makes no sense? I’m reminded of the well-known joke that goes something like this: What’s the opposite of least? Most. What do you call a person who throws a party? The host. What’s another word for seashore? Coast. What’s another word for brag? Boast. What do you call a dead person who comes back to life? A ghost. What do you put in a toaster? Toast. Oops. You don’t put toast in a toaster. The correct answer is â€Å"bread.† Or maybe â€Å"a bagel.† Back to Google. I put â€Å"what do you put in a toaster joke† into my search bar and was gifted with multiple lists of jokes that made me feel like an idiot when I read them. I was hoping for some brain science around these types of jokes, but came up empty except for one suggestion that brain training can be accomplished without the help of Luminosity.com. Read, Think and Listen Carefully Mostly I am reminded by all these examples to pay attention. To listen carefully and closely, and as much as possible, not to accept things at face value. This is easier said than done, and I know I will miss important subtleties and inconsistencies more often than I would like to predict. And in the meantime, I will leave you with this: A plane crashes fatally on the border of the United States and Canada. Where do they bury the survivors? Answer: First of all, it sounds like there were no survivors. But even if there were, you do not bury survivors. They are alive.

FDA Assignment Example | Topics and Well Written Essays - 750 words

FDA - Assignment Example Generally it can be said that the regulation of food safety, drugs, dietary supplement, veterinary food and medicines, cosmetics etc are all the jobs of FDA.1 The process by which it does make these regulations effective is illustrated in the text that follows: FDA ACTIVITY IN THE PAST TWO YEARS The most recent activities of the FDA prove how practically the organization is working for human health and prosperity. Following is a summary of FDA’s activity over the past two years. Seeking of preventive measures against Food Borne illness. (Press Release on 25 May 2011).2 Food Safety Modernization Act revised and more clauses included in it. (Press Release on 4 May 2011). Anti smuggling strategy and draft guidance and be issued for new dietary ingredients. (Press Release 5 July 2011) On 7th July 2011 The FDA approved the following new drugs: Amlodipine Besylate and Benazepril Hydrochloride  Capsules, Coreg, Duloxetine Hydrochloride  , Felbatol  , Kemadrin, Micardis, Vancomy cin Hydrochloride, Xenazine etc. 3   4 The most noticeable act of FDA in the current year is about sunscreen products. 5 WHAT IS FDA’S APPROVAL PROCESS   The process whereby FDA approves a certain drug or ensures the safety of another is done by the conduction of the following steps: â€Å"Pre-Approval focus on strategy† â€Å"Post-Approval Risk Assessment† â€Å"Turning Risk Assessment into Action† THE WAY FDA PROTECT US. ... The food and drug products for vets are checked for the same. Following are a few details highlight even further how FDA protects us: Ensuring Food Safety FDA ensures that the foods that we get to eat are clean in all aspects, properly labeled, fulfilling and full of nutrition. It also regulates that all the medical products and other biological products intended for human use are free from any impurities or harmful substances. Regulation Of Electronic Product Radiation FDA ensures that the emissions of radiation from electronic appliances that are under human use are very limited. Only the electronic devices emitting radiation at very minute levels and that too, under the safe zone are given the permission to be used by humans.6 Tobacco Products FDA serves to protect the general public from getting into the menace of tobacco usage. It serves to promulgate regulations against tobacco usage and highlights how very harmful they are for human health. It also serves to regulate the promo tion of tobacco related products.7 Keeping Us Informed FDA protects us by keeping us informed with the latest and effective scientific information. The information is about the extents of usage of food products, chemicals and drugs that are not harmful for the human